| The way campaign messages are disseminated to public also needs to be diversified, also very early on. Younger voters have bigger potential (in terms of numbers and also degree of openness to alternative/local politics), if they can be moved enough to go out to vote for us. The internet social media platforms are by far the best channels to reach them in a large scale. However, as with other political parties, official party social media posts may not resonate with common folk as they tend to see them as party propaganda. Instead, if perceived non-political actors or "influencers" pick up the same messages and post their own positive takes on them, it will resonate more with the public, and has more potential to be "viral" (organically, not artificially). For example, perhaps PSM non-member volunteers should be encouraged to not merely sharing the official party posts, but rewrite them on their platforms and in their own languages and literary style, or even present them in another form (e.g. short film), to suit their respective audiences. | The way campaign messages are disseminated to public also needs to be diversified, also very early on. Younger voters have bigger potential (in terms of numbers and also degree of openness to alternative/local politics), if they can be moved enough to go out to vote for us. The internet social media platforms are by far the best channels to reach them in a large scale. However, as with other political parties, official party social media posts may not resonate with them as they tend to see them as party propaganda. Instead, if perceived non-political actors or "influencers" pick up the same messages and post their own positive takes on them, it will resonate more, and has more potential to be "viral" (organically, not artificially). For example, build a team of PSM volunteers to augment/extend the official PSM social media team. Not merely sharing the official party posts, but rewrite them on their platforms and in their own languages and literary style, or even present them in another form (e.g. short film), to suit their respective community or audience. |
